Change my mind: The impact of feedback in online self-assessments for study orientation on change in motivation of prospective students

Abstract

High dropout rates at universities, often caused by false expectations and a lack of motivation, pose a serious problem in higher education. Online self-assessments (OSAs) assess expectations regarding a field of study (major) and provide feedback on the reality of the major, thus pointing out expectation-reality discrepancies as well as helping prospective students choose a major. Based on cognitive dissonance theory, pointing out expectation-reality discrepancies should be related to changes in motivation for the major (expectancies for success, subjective values, intention to choose a major) and this relationship should be strengthened by feedback. Past research has shown that OSAs can correct expectations and that expectation-reality discrepancies are related to motivation but has not investigated the role of feedback for this process. Therefore, we extend past research by examining whether the positive relationships between expectation-reality discrepancies and changes in motivation for a major are stronger for prospective students who receive feedback on their expectation-reality discrepancies than for prospective students who do not receive feedback after the assessment. We conducted a field experiment in which 234 prospective students were randomly assigned to one of two groups (EG1 = OSA including feedback; EG2 = OSA without feedback). As hypothesized larger expectation-reality discrepancies were associated with larger changes in motivation for a major (expectancies for success, subjective values, intention to choose a major). Beyond that, we found a moderation effect of the feedback condition showing that the positive relationships between expectation-reality discrepancies and expectancies for success were stronger when prospective students received feedback (vs. no feedback). As feedback only showed effects beyond expectation-reality discrepancies in one of the considered outcomes, both the development of assessment and feedback should be targeted to optimize the effectiveness of OSAs