Matrix Method for Assessing Investment Resources of the Retail Trade Enterprise

Abstract

Zhuvahina, I. O. Matrix Method for Assessing Investment Resources of the Retail Trade Enterprise / I. O. Zhuvahina // Journal of Advocacy, Research and Education. – 2021. – Issue 8(2). – P. 49–57.The necessity to assess the inner investment potential of the retail trade enterprise to provide simple and/or expanded reproduction purposes and the feasibility of their implementation through comparing existing resources and their needs has been outlined. The methodology for determining the retail trade enterprise needs in investment resources has been presented based on the type and form of reproduction of the retail trade enterprise of Ukraine. The matrix “Sufficiency – Perspectivity” has been developed, which provides an analysis of the ratio of dynamics of available investment resources and their needs in the form of indexes of relevant analytical indicators in accordance with the general strategy of development of domestic retail