THE INNOVATIVE ACTIVITIES IMPROVING COMPETITIVENESS OF TRANSPORT COMPANIES

Abstract

The article refers to the challenges aimed at identifying decisions that translate into optimization in the TFL industry, on the example of selected activities of transport companies. Awareness of high competitiveness should influence the well-thought-out directions of development of business owners and managerial staff in the context of creating the company's distinguishing features. They should be viewed on a global scale in order to increase profit and optimize costs. The article shows a direct connection between optimal patterns of action and the undertaken non-intuitive and innovative activities with the possible development of market niches. The publication draws attention to the multi-threaded and above-standard strategies chosen by selected road transport employers