Study on Tourists Satisfaction Degree in General Madouwen Center of Madou

Abstract

[[abstract]]麻豆總爺藝文中心邇年來已被臺南市文化局接收，並著手規劃主要動線，其中藝文發展迅速，從最初雜亂無人管理的園區，到現今成為附近居民及外地遊客眼中的藝文小森林，假日並有街頭藝人及民俗攤位之展示，從而創造休閒觀光人潮。麻豆總爺藝文中心辦公室人員也非常努力尋找藝術家來進行合作佈展，讓遊客來到此地能夠看到不同藝術品。有些藝術家已長期與總爺藝文中心辦公室人員簽約，進行藝術創作，並於園區展示供當地民眾及外來遊客欣賞。而四棟古蹟建築（紅樓館、招待所館、紅磚工藝館與廠長宿舍館）也定期維護，讓遊客接體驗觸古建築之美。麻豆總爺藝文中心為一開放且免費觀光閒之場所，並且能夠和藝術家面對面直接的接觸。 本研究從遊客滿意度觀點探討麻豆總爺藝文中心之休閒、環境、古蹟與藝術之四大要素發展進而瞭解一個園區的發展，亦發展哪些活動才能夠讓遊客留連忘返的美好回憶，此乃園區追求成功的首要條件。而這四大要素為此園區發展首要條件，並且能夠永續發展經營。 從本論文是從遊客至園區內所進行的休閒活動，及對於園區環境、古蹟建築、欣賞藝術品的滿意度作為參考透過以上的滿意度程度作探討，此資料將為總爺藝文中心發展必要條件。 The Madou Master Art Center has been accepted by the Tainan Cultural Bureau in the past year, and has begun to plan the main moving lines. Among them, the art and literature have developed rapidly, from the first unorganized parks to the scenes of the nearby residents and foreign tourists. Small forests, holidays and the display of street performers and folk stalls create a leisure and sightseeing crowd. The staff of the Madou Master Art Center also worked very hard to find artists to carry out collaborative exhibitions, so that visitors can see different artworks. Some artists have long signed contracts with the staff of the General Ye Wenwen Center for artistic creation, and they are displayed in the park for local people and foreign tourists to enjoy. The four historic buildings （red building, guest house, red brick craft hall and director's dormitory） are also regularly maintained, allowing visitors to experience the beauty of ancient buildings. The Madou Master Art Center is an open and free place to visit and enjoy direct contact with artists. This study explores the development of the four major elements of leisure, environment, monuments and art from the viewpoint of tourist satisfaction, and then understands the development of a park, and also develops what activities can make visitors forget the memories. This is the primary condition for the park to pursue success. These four factors are the primary conditions for the development of the park and can continue to develop and operate. From this study, the leisure activities carried out from tourists to the park, as well as the satisfaction of the park environment, historic buildings and appreciation of art as a reference through the above degree of satisfaction, this information will be developed for the total master art center Necessary conditions