The Mediating Role Of Satisfaction On The Relationship Between Perceived Institutional And Functional Image On Student Retention

Abstract

Student retention is a major problem in colleges. This is very important research in recent years about students’ retention. The study aims to prove and analyze the mediation of student satisfaction in the effect of institutional image and perceived functional image on student retention. Students of 80 people selected as respondents coming from colleges in Lumajang Regency, East Java, Indonesia. The method used is based on Partial Least Square (PLS) to test hypotheses that have been developed from previous research. The results showed that directly perceived institutional and functional images did not significantly influence student retention. the results of this study are perceived functional images has a significant effect on student retention with mediated student satisfaction. Efforts to develop student satisfaction as a step to maintain students, then the most important thing are to attention to the functional image that students perceived