Increasingly anthropomorphism is used as a design strategy in computing interfaces to
make them more accessible and intuitive to users. Technologies are never neutral, and always
consist of a complex arrangement of technical, social, and cultural (ideological) aspects.
Computing interfaces designed to have the characteristics of people raise ethical questions about
what it means to explicitly gender and racialize technologies. This project explores these
broader questions through a case study of Microsoft's former search engine interface, "Ms.
Dewey." The titular character featured in the interface was anthropomorphized as a sexy
librarian virtual agent who performs search results in response to user queries. I explore how the
Ms. Dewey search engine is gendered and racialized and, ultimately, how Ms. Dewey reveals
specific assumptions about gender, race, and technology in the search engine. I conduct an
interface analysis that investigates the semiotic and material aspects of the interface in terms of
technological and cultural affordances, finding that gender and race function as crucial
infrastructural elements that frame the search process and results as more explicitly ideological
rather than instrumental. This research contributes to understanding the broader implications of
anthropomorphization as a design strategy, blending concerns of technology design and cultural
beliefs about gender and race
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