Big Data: Digital Marketing and Trendwatching

Abstract

This book deals with an issue that has global importance not only in a wide range of contemporary social sciences, but also in the daily lives of billions of people: increasingly large data sets. This plethora of data presents, at every level of processing, a serious challenge for those who need to make sense of it. For them, the skill of using this data in an appropriate, well-considered way has become essential, and demands specialist knowledge. However, there is a lack of books that can provide guidance in this new area of knowledge. The book under review fills this gap. (Dr hab. Marcin Brocki, Jagiellonian University in Kraków, Poland)The European Social Fund under the Operational Program Knowledge Education Development. Project number M034/1