Research on Virtual Community knowledge Sharing of Performance

Abstract

[[abstract]]網路的發展快速與進步，逐漸帶動虛擬社群的趨勢，而社群的種類也越來越多選擇化，也提供了許多知識分享的機會，在虛擬社群中知識分享是一種傳遞資訊的行為，而這樣的行為在社群中對使用者來說是一種習慣的行為，使用者因興趣相投而組成知識社群來分享知識，在日常生活中充滿各式各樣虛擬社群型式，漸漸取代了用面對面溝通進行分享知識，反而在虛擬社群中分享知識，但是什麼因素讓使用者有意願在虛擬知識社群進行知識分享產生知識績效呢？本研究以知識轉換(knowledgetransfer)與知識利用(knowledgeutilization)作為架構主軸，並透過社會資本理論與任務科技適配度理論為基礎，提出任務平衡度與團隊學習常規等觀點來探討使用者在虛擬社群知識分享績效之研究，以針對參與過虛擬知識社群之使用者作為研究樣本，並以網路問卷調查進行發放並分析，問卷回收樣本數共354份有效問卷，所以該研究發現，(1)知識轉換與知識利用具有正面影響知識績效。(2)任務平衡度會正面影響知識轉換與知識利用。(3)團隊學習常規會正會影響知識轉換與知識利用。過去對於虛擬社群分享知?的研究，大多著重於企業或校園等特定組織內的知?分享，此研究帶來新的驗證。[[abstract]]TheNetworkdevelopmentandprogress,graduallydrivingthetrendofvirtualcommunities,andthetypeofcommunityisalsomoreandmoreselective,alsoprovidesalotofknowledgesharingopportunities,Inthevirtualcommunityknowledgesharingisakindoftransmissionofinformation,Andthisbehaviorinthecommunityfortheuserisahabitofbehavior,Usersbecauseofinterestandcompositionoftheknowledgecommunitytoshareknowledge,Inthedailylifeisfullofmanyvirtualcommunitytype,graduallyreplacedwithfacetofacecommunicationtoshareknowledge,Instead,inthevirtualcommunitytodoknowledgesharing.Butwhatfactorsmakeuserswillingtoshareknowledgetoperformanceinvirtualcommunities?Thisstudy,knowledgetransferandknowledgeutilizationareusedasthemainaxisofthestructure,andbasedonthetheoryofsocialcapitaltheoryandtasktechnologyfit.Andbalancebetweenchallengesandskillsofthetaskandtheteamlearningnormstoexploretheuserinthevirtualcommunityknowledgesharingperformance.Totargetuserswhoparticipatedinthevirtualknowledgecommunityasastudysample,andpublishedandanalyzedbythewebsurvey.Thequestionnairewascollectedandanalyzed,and354validquestionnaireswerecollectedfromthequestionnaire.Thestudyfoundthat:(1)Knowledgetransferandknowledgeutilizationhaveapositiveimpactonknowledgeperformance.(2)Balancebetweenchallengesandskillsofthetaskandtheteamlearningnormswillhaveapositiveimpactonknowledgetransferandknowledgeutilization.Tothevirtualcommunitytoshareknowledgeofthestudy,mostlyfocusingonknowledgesharingwithinspecificorganizationssuchasbusinessesorcampuses,pastacademicrelationshipquicklyapplyonlysustainedbuyingintention,thisstudyalsobringsnewverification