RELIANCE ATTITUDES OF FARMERS IN CHOOSING
HYBRID AND NON-HYBRID SEEDS IN CORN FARMING
(CASE STUDY IN THE DISTRICT OF PURI DISTRICT. MOJOKERTO,
EAST JAVA)
The purpose of this study are: 1). Analyzed the attitude of the farmers trust in
choosing Hybrid and Non-Hybrid seeds on corn farming. 2). Knowing the superior
attributes of corn seed hybrid and non-hybrid is an option for farmers. 3). Analyzed
the economic feasibility of farming of corn hybrid and non hybrid. The research
method used analysis of Fishbein Multiattribute attitude models to detect first and
secondary objectiveness, while the third objective economic analysis of farming
used by an analysis of cost and revenue balance (Return and Cost Ratio). The
finding are show 1). Farmers who consider the most important attributes in selecting
seed corn hybrid (P-21), (Bisi-2) is the Production, Growing Power, Brand, Efficiency
uses Fertilizer, Seed Availability and Seed Price. In the other side Resistant toward
drought attributes deemed most farmers less important than other attributes. The
most important attributes of corn seed non-hybrid (Local) is Seed Price, Growing
Power, Production, Brand, Resistant toward drought and Efficiency uses Fertilizer.
While Seed Availability attributes deemed most farmers less important than other
attributes. 2). Superior attributes selected by farmers on farms using corn seed
hybrid (P-21), (Bisi-2) are production, While that use corn seed non hybrid (local)
are seed price.. 3). Corn farming that use seed hybrid (P-21) and (Bisi-2), more
efficient from seed non hybrid (local), and economical beneficial with feasible to
carried on
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