STUDI PERILAKU MAHASISWA DALAM
POLA PENGAMBILAN KEPUTUSAN
PENGGUNAAN JASA BIMBINGAN BELAJAR
(Studi pada Jasa Bimbingan Belajar Mahasiswa Buka Buku dengan Pendekatan
Studi Kasus)
Buka Buku is the only business that is engaged in education services that are
presented to students for tutoring services. Buka Buku itself is currently focused on
Undip, exactly to help academics students of the Faculty of Economics and Business
Undip. However, Buka Buku experienced a gap between S-I and D-III students in
students purchasing power. It affects the difference of class proportion between SI
and D-III students. This study aims to determine the behavior of students that
occur today, and the impact of student behavior on the pattern of decision making
use of tutoring services Buka Buku. In addition, this study aims to know the right
way in serving students, especially the segment of students Diploma III.
This research uses Theory of Planned Behavior theory. There are three main
variables in the theory in determining the intention of behaving a person, where the
intention is to form a person's behavior. These variables are attitude toward the
behavior, perceived norm, and perceived behavioral control. Methods and
approaches conducted in this study using qualitative research methods with case
study approach. The preparation of this research using Patton model with Miles
and Huberman model analysis technique.
The result of the research shows how the student behavior, to know the factors
causing student decision making. In addition, this study presents the decision
making pattern of the use of Buka Buku services based on the relationship between
the factors that make up student decisions. Therefore, an effective strategy can be
done in serving the student segment at the Faculty of Economics and Business
Undip, especially the D-III students
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