When Stereotypes Hurt: Three Studies Of Penalties For Sex-Role Reversals

Abstract

Three studies that demonstrate penalties for sex-role reversals are reported. In each study, subjects evaluated men and women who behaved either in line with sex-role stereotypes or counter to them. The results show that popularity ratings and perceived psychological adjustment of both passive-dependent men and aggressive-assertive women were adversely affected. The findings are discussed in terms of their contribution to recent theories about women\u27s achievement motivation