Evaluating marketing strategies of Direct Fresh Limited

Abstract

This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2014.Cataloged from PDF version of Internship report.Includes bibliographical references (page 32).The internship report has been prepared on ―Evaluating Marketing Strategies of Direct Fresh Limited‖ based on both primary and secondary data. The information used in this report has been collected from various sources such as newspaper articles, daily reports of activities, interviews with employees, blogs, website, website backend and sales reports. I have prepared this report to represent the adapted marketing strategies by Direct Fresh. Direct Fresh has developed relationships with leading Bangladeshi meat, poultry, fish, and milk companies Bengal Meats, White Hen, BRAC Chicken, Fisherman, and Aarong Milk to guarantee client access to custom butchered meat and chicken, export- grade sea fish, and a variety of locally produced dairy products (UHT milk, flavored milk, butter, yogurt, etc). Locally made snacks and baked goods will be provided through relationships with ACI, Golden Harvest, Rich Foods BD, Hot Breads, and Lucerne Chocolate. I have closely scrutinized the marketing strategies of Direct Fresh and how they are implemented throughout my internship and prepared this reportKrisnendu MahalderB. Business Administratio