The strongly entrepreneurial orientation of the University of Huddersfield, in the UK, is the subject of this
article. Section 2 begins with a brief account of Hudderfield’s innovative history, while section 3 summarises the situation today
in terms of examples and mission statement. Section 4 looks at the belief system and values behind Huddersfield’s success, and
sections 5, 6 and 7 explain the vital importance to the curriculum of employer engagement and the sandwich year and other
resources, respectively. Finally, the article concludes that collaborations outside academia are essential in guaranteeing the
vocational relevance of university teaching
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