What Makes a Car Sharer? - A Motivational Investigation.

Abstract

Information from various sources, but most specifically from the YORKSHARE car sharing schemes, is brought together in an analysis of public reaction to and participation in a car sharing scheme with centralised matching of applicants. The importance of various attributes of the sites, of the individuals and of the scheme organisation are assessed and conclusions drawn. The motivation of individual participants is analysed and is seen to vary from one person to another depending to some extent on their circumstances but the universal importance of some features, notably cost savings, is revealed. This report is one of several describing the findings of the YORKSHARE project