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Distribution of Consumer Products in Japan

By M. Czinkota

Abstract

This article examines the structure of the Japanese distribution channels for consumer products. It highlights the unique characteristics of the distribution process on both the wholesale and retail levels and shows how historical factors have contributed to these developments. Based on this information, recommendations are made to the importer of consumer products into Japan in order to aid in successful market penetration

Topics: H
Year: 1985
OAI identifier: oai:kar.kent.ac.uk:58259
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