Market Entry into Nigeria : Case study: Uros

Abstract

The purpose of this thesis is to look into the telecommunication market on a business-to-business basis for foreign companies like Uros with partnership. It focuses on the Nigerian telecommunication market and the possibilities for entry. The thesis could also be of help to any foreign companies that wants to enter into the telecommunication market in Nigeria. The main reason for Uros to enter into the Nigerian market is to expand their network, gain more international audience to their product and would also help the company to gain access easily to any other African countries that has not been positively reached. The method used as data collection for this thesis is desktop research and some of the information gathered is qualitative. Qualitative data are gathered from interviews conducted majorly through telephone with the company owners, agency organizations and the exchange of e-mails with some staff members of these various organizations as primary sources, as well as theory-driven information from books and articles as secondary sources. In order to understand how to enter into the market, the author mention about the Nigerian telecommunication market, possibility of entry and how it can be achieved, and the importance of networking. During the course of this research, it was found out that the Finnish company is interested in investing in Nigeria but because it’s an entirely new market with different cultural issue, which makes trust a challenge. In this case it is advisable to use a 3rd party to run the internal affairs to the project for a successful entry deal. The result in this research explains better how to go about it