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The regulation of the business designation: nature and legal protection

By Ronald Amaral Sharp Junior

Abstract

O trabalho analisa o nome empresarial como sinal revelador da personalidade do empresário individual, da sociedade empresária e da empresa individual de responsabilidade limitada. Vincula-se à linha de pesquisa Empresa e Atividades Econômicas. A pesquisa é do tipo teórico e adotou o método dedutivo, tendo objetivo analítico. As fontes utilizadas foram bibliográficas e documentais. Trata da disciplina jurídica do nome empresarial no Brasil, realizando uma evolução histórica legislativa e mostrando o aprimoramento do instituto. Descreve seu regramento jurídico atual e o distingue dos demais sinais integrantes dos elementos da empresa. Aponta as funções exercidas pelo nome empresarial. Discute a posição do nome empresarial como direito fundamental e direito da personalidade e identifica o âmbito da proteção, visando a ampliar sua abrangência material e territorial. Assinala sua proteção de forma absoluta, independentemente do ramo de atividade, e examina a respectiva tutela nos campos administrativo, civil e penal.This paper analyzes the trade designation of a business entity as a distinctive sign of the personality of the individual entrepreneur, the limited liability company and the limited liability entrerprise. The following research guidelines are linked herein: Entrepreneurship and Economic Activities. The form of research adopted was the theoretical type; the method used was the deductive one, aiming at an objective analysis. Sources used were bibliographic and documentary. The legal regulation of the business designation in Brazil is dissected, and its legislative history, evolution and improvement are shown. The current regulatory framework of the business designation are treated herein, and the distinctions between the business name and other signs constituting the entrepreneurship elements are examined. The functions fulfilled by the business designation are also examined, as well as the status of the business name as a fundamental right. Emphasis is given to its absolute protection, regardless of the branch of activity developed by the entity, and focuses on its administrative, civil and criminal tutelage in our legal system

Topics: Nome empresarial, Natureza, Funções, Âmbito da proteção, Tutela jurídica, DIREITO COMERCIAL, Business designation, Nature, Functions, Scope of legal protection, Legal tutelage, DIREITO COMERCIAL
Publisher: Universidade do Estado do Rio de Janeiro
Year: 2014
OAI identifier: oai:agregador.ibict.br.BDTD_UERJ:oai:www.bdtd.uerj.br:5031
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