The work presents one of the Geert Hofstede's approaches to cultural dimensions and and directing their application for the development of rural region to the knowledge economy by influencing the development of human capital. Quantitative research was conducted by questionnaire survey in order to determine the state of the local community, particularly the socio-economic characteristics of the village and material security of the population. The identification of cultural dimensions was carried out using quantitative research VSM 94 & 13. Subsequently, research was expanded to include qualitative research using CSDT
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