Marketing prodeje zemědělské techniky

Abstract

The diploma thesis is focused on sales of agricultural equipment in the domestic market. It analyses the current situation and competition in the industry and possibilities of using funds from the EU funds and the state budget of the Czech government. Furthermore, the work processed by selected instruments for promoting agricultural machines and tools and assessment of participation in trade fairs at selected specialized commercial company. Part of this thesis is a brief survey respondent´s shopper of agricultural machinery