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Corporate social responsibility concept in the ice cream industry

By Andrea Jílková

Abstract

The bachelor thesis is focused on the corporate social responsibility concept in the ice cream industry and in Ben & Jerry's company. Ben & Jerry's ice cream is Vermont- based company and subsidiary of Unilever and produces high quality ice cream while striving to serve to greater good. Collected data about the company that were used in analyses of the internal environment and CSR environment revealed some unique techniques of how company Ben & Jerry's deals with CSR. These analyses were equally conducted for the Unilever's Czech division of ice cream under the Brand Algida and based on the direct comparison of strengths and specific CSR activities between Ben & Jerry's a Unilever's Czech division were found its gaps on the Czech market. Proposals and recommendations to Unilever's Czech division of ice cream under the Brand Algida were done based on the benchmarking and there were covered all the CSR areas -- social, environmental and economic

Topics: McKinseyho model 7-S; 3P model; společenská odpovědnost firem; trojí zodpovědnost; situační analýza; Carrollova pyramida společenské odpovědnosti; CSR
Year: 2015
OAI identifier: oai:invenio.nusl.cz:251157
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