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Aktivity organizací destinačního managementu cestovního ruchu v České republice

By Lenka Rotreklová


The subject of the bachelor thesis "Activities destination mangement organizations of tourism Czech republic" is to analyze the current situation of the destination management and its organizations in Czech republic. The thesis deals with evaluation of current state of focusing on an analysis of specific activities realized by tools, techniques and arrangement used for the coordinated management of the destination management organizations. Emphasis is placed on product and destination principle 3K, which forms the basic preconditions for the functioning of all activities of destination management. In the ending are all elements evaluated

Topics: Česká republika; destinace; destinační management; princip 3K; organizace cestovního ruchu; destinace cestovního ruchu; cestovní ruch
Year: 2015
OAI identifier: oai:invenio.nusl.cz:249534
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