Skip to main content
Article thumbnail
Location of Repository

Marketing obchodního podniku a ICT pro realizaci marketingových služeb

By František Smrčka


Information systems are more and more applied in controlling of enterprise life. The IS application packages bring a computerized controlling in all economical process sets as ERP, CRM, SCM and BI. These sets guarantee a base for economical enterprise prosperity. In the marketing process area, strongly connected with CRM processes, there is a main task to advertise of economical and production enterprise results and its deep customer care to get new and sustain contemporary customers. This academic dissertation deals with relevant marketing processes. There are defined terms as a marketing case and a specification of its description as strings of services (standard and real marketing case). There are designed a system for the monitoring of a marketing cases. At the close of the thesis is presented of the functional implementation for marketing services

Topics: řetězec marketingových procesů; ideální marketingový případ; reálný marketingový případ; marketingová služba; marketingový proces; CRM
Year: 2009
OAI identifier:
Download PDF:
Sorry, we are unable to provide the full text but you may find it at the following location(s):
  • (external link)
  • Suggested articles

    To submit an update or takedown request for this paper, please submit an Update/Correction/Removal Request.