Marketing Mix of the Company "Venclovský s.r.o."
The main aim of the thesis „marketing mix“ is analysis of the individual components of marketing mix. Thesis is split to three main parts. First part is theoretically oriented, focused on presentation of the company, second part is analysis of current state of company and their evaluation. The last part is about evaluation of current state of company and brings the solutions for components of marketing mix
Marketingový mix; Product; People; Marketing; Produkt; Propagace; Lidé; Distribution; Promotion; Cena; Price; Distribuce; Marketing mix
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
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