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Business Plan for Children's Camp Organizing by TJ Sokol Telnice

By Jan Žirovnický


This bachelor thesis is focused on preparing business plan for organizing children's camp organized by TJ Sokol Telnice. The work is focused on the competitive environment, the assembly of the marketing mix, budget and costing. Parts of the work are own proposals for organizing children's camp, documentation about the camp, personnel, program and material provision of the camp and economic evaluation of children's camp

Topics: marketingový mix; kalkulace; budgeting.; children's camp; SWOT analýza; SWOT analysis; dětský tábor; Porter's five forces model; Podnikatelský plán; costing; Porterův model pěti sil; Business plan; rozpočet.; marketing mix
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Year: 2015
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