Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract
This bachelor thesis is focused on preparing business plan for organizing children's camp organized by TJ Sokol Telnice. The work is focused on the competitive environment, the assembly of the marketing mix, budget and costing. Parts of the work are own proposals for organizing children's camp, documentation about the camp, personnel, program and material provision of the camp and economic evaluation of children's camp
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