The bachelor thesis on "Strategies of putting a new product on the pharmaceutical market" presents a realistic scenario that will later be used by a particular company for launching a new product. The thesis is specific in that it deals with the pharmaceutical market, which is one of the heavily regulated markets with respect to both the products and the marketing. The first part of the thesis contains a theoretical basis for determining the appropriate procedure for the entry of a new product on the market taking into account the specificities of the sector. The second part is an analysis of the environment in relation to the selection of an appropriate strategy. The last part describes the practical application of the process and an evaluation of proposals
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