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The Proposal of Company Marketing Mix

By Monika Němcová


This bachelor thesis is focused on the marketing mix of company ZEMAN Váhy s. r. o. The theoretic part deals with the definitions of marketing, marketing mix and marketing analysis. The analytical part contains analysis of the marketing mix of selected company and marketing analysis. The proposal part contains proposals for improvement

Topics: marketingový mix; people.; product; Marketing; produkt; lidé.; propagace; place; promotion; cena; price; distribuce; marketing mix
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Year: 2014
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