oaioai:invenio.nusl.cz:248028

The Proposal of Company Marketing Mix

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Publication date
1 January 2014
Publisher
Vysoké učení technické v Brně. Fakulta podnikatelská

Abstract

This bachelor thesis is focused on the marketing mix of company ZEMAN Váhy s. r. o. The theoretic part deals with the definitions of marketing, marketing mix and marketing analysis. The analytical part contains analysis of the marketing mix of selected company and marketing analysis. The proposal part contains proposals for improvement

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National Repository of Grey Literature

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Last time updated on 10/08/2016

This paper was published in National Repository of Grey Literature.

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