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Entrepreneurial Intention of Business Development

By Denisa Jelčová

Abstract

This bachelor thesis deals with creating a business plan for the development of Ford Szilcar, Ltd. Theoretical section gives information about creating a business plan. The second part, which is about own work, is focused on examining Porter’s Five Forces model, financial analysis and SWOT analysis. The last part contains recommendations for improving the current financial situation of the company

Topics: vehicle servis; analýza makroprostředí; SWOT analýza; SWOT analysis; competition; macroanalysis; podnikatelský plán; autoservis; strategic leading; strategické řízení; micro-analysis; business plan; Podnikatelský záměr; Entrepreneurial intention; konkurence
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Year: 2013
OAI identifier: oai:invenio.nusl.cz:247826
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