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Marketing Plan

By Pavel Koutný


The bachelor thesis concentrates on the elaboration of the marketing plan for a selected company. The focus is on a building industry of KTV service. The description of the company, analysis of the exterior and interior atmosphere and the economic evaluation is developed in detail. The company has not a marketing plan though it is one of the key factors for successful business. Once the chapters are finalised, the thesis suggests new marketing strategies

Topics: marketingová strategie; marketingový plán; Marketing; SWOT analysis; 7P analysis; marketing strategy; analýza 7P; SWOT analýza; marketing plan
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Year: 2011
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