Location of Repository

Marketing Plan

By Pavel Koutný

Abstract

The bachelor thesis concentrates on the elaboration of the marketing plan for a selected company. The focus is on a building industry of KTV service. The description of the company, analysis of the exterior and interior atmosphere and the economic evaluation is developed in detail. The company has not a marketing plan though it is one of the key factors for successful business. Once the chapters are finalised, the thesis suggests new marketing strategies

Topics: marketingová strategie; marketingový plán; Marketing; SWOT analysis; 7P analysis; marketing strategy; analýza 7P; SWOT analýza; marketing plan
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Year: 2011
OAI identifier: oai:invenio.nusl.cz:246715
Download PDF:
Sorry, we are unable to provide the full text but you may find it at the following location(s):
  • http://www.nusl.cz/ntk/nusl-24... (external link)
  • Suggested articles


    To submit an update or takedown request for this paper, please submit an Update/Correction/Removal Request.