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Design and management Startegy of E-commerce

By Milan Čermák

Abstract

This bachelor’s thesis deals with possibilities of realization and improvement of e-commerce and with creation of management strategy of e-commerce which can be used by starting companies as well as companies which already have e-shop but are planning to develop it

Topics: E-commerce; Elektronický obchod; marketing; e-commerce; management strategy; e-shop; strategické řízení; Internet
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Year: 2009
OAI identifier: oai:invenio.nusl.cz:246008
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