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Proposal of communication plan for D.S. Leasing, a. s.

By Jana Weiterová

Abstract

The bachelor´s thesis is about communication plan for D. S. Leasing, a. s. It describes current situation of the company, introduces positives and negatives of this situation. The thesis includes directions, procedures and necessary information to form efficient communication strategy of the company

Topics: strategy of communication; interní komunikace; externí komunikace; komunikační strategie; Communication; external communication; Komunikace; internal communication; komunikační systémy; communication systems
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Year: 2008
OAI identifier: oai:invenio.nusl.cz:245635
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