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Proposal of marketing plan of the Big One Fitness

By Aneta Rašovská

Abstract

This Bachelor's work is about marketing and related problems due to increasing competition and constant pressure on companies and their ability to innovate. It deals with the ability of fast reaction to constant changes of requirements from customers and increasing pressure from the competition

Topics: marketingový plán; reklama a propagace; Marketingové plánování; advertising and promotion; marketingové prostředí; tactical plans; marketing environment; target marketing; marketing objectives; marketing strategy; satisfaction of consumer; taktické plány; marketing mix; marketingová strategie; konkurence; competition; marketing plan; marketingové cíle; Marketing planning; market segmentation; spokojenost zákazníka; quality of services; marketingový mix; finanční plánování.; financial planning.; jakost služeb; cílový marketing; segmentace trhu
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Year: 2008
OAI identifier: oai:invenio.nusl.cz:245573
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