This thesis is a business proposal for the expansion of a small bakery run by Mrs. Krejci. Mrs. Krejci decided to open a new shop in Chrast u Chrudimi in the Pardubice region. This thesis deals with market segmentation and analyzes the strengths and weaknesses of the shop as well as the company as a whole. It also monitors rival companies in the area. The business plan proposal is a based on the analysis of internal and external factors which have an effect on the company as well as the company´s financial situation. This proposal also takes into account the possible risks involved in managing a business in the chosen area
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