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The Proposal of Business Plan for Development of the Company

By Pavlína Peňázová


This thesis is a business proposal for the expansion of a small bakery run by Mrs. Krejci. Mrs. Krejci decided to open a new shop in Chrast u Chrudimi in the Pardubice region. This thesis deals with market segmentation and analyzes the strengths and weaknesses of the shop as well as the company as a whole. It also monitors rival companies in the area. The business plan proposal is a based on the analysis of internal and external factors which have an effect on the company as well as the company´s financial situation. This proposal also takes into account the possible risks involved in managing a business in the chosen area

Topics: Pardubický kraj; market with bakery products; small company; new shop; nová prodejna; trh s pekařskými výrobky; podnikatelský plán; malý podnik; finanční plán; financial plan; business plan; region Pardubice
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Year: 2016
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