Proposal of the Business Development of the Company Operating in the Market in Servicing Electrical Equipment of Industrial Enterprises

Abstract

This thesis deals with a proposal of business development of the company HUDECZEK SERVICE, s. r. o. which provides servicing of industrial electrical equipment. The theoretical part contains characteristics of potential development of the company and description of selected analyses of company’s external and internal environment. These analyses are then applied in the practical part where they are used for appraisal of company’s current situation. The results of these analyses are subsequently processed into concrete proposals for development opportunities leading to a consolidation of current position on the marketplace and an increase of company’s competitiveness