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Company Marketing Communication

By Tadeáš Zugar


The thesis deals with marketing communications business of BORS Břeclav a.s. The theoretical part is devoted to the definition of the main concepts of marketing and marketing research. The analytical part is devoted to the functioning of the entire organization and all its activities. The proposal section is devoted to new marketing communication and finding new marketing opportunities

Topics: marketingová strategie; analýza; hodnota; brand; analysis; značka; marketing strategy; Marketing research; value; Marketingový výzkum
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Year: 2016
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