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Consumer Decision-Making in Conditions of Risk

By Tereza Cetlová


The aim of the thesis is to afford a complex perspective of a parallel development of psychology and economics to the readers. It is suggested, how psychological experiments could be used for the overall enrichment of the classical theory of economics. In the thesis, readers are introduced to the development of economic theories over time, and also to what role a human takes as a personality. Including the thesis is the part engaging in consumer decision process

Topics: teorie prospektu; risk; spotřebitel; behaviorální finance; consumer; decision; rozhodování; teorie užitku; riziko; prospect theora; behavioral finance; utility theory
Publisher: Vysoké učení technické v Brně. Ústav soudního inženýrství
Year: 2013
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