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Proposal for a Business Plan: Setting Up a Guest House in Austria

By Natálie Robotková

Abstract

The master´s thesis deals with the processing of business plan for setting up a guest house in Austria. First part of this thesis is focused on theoretical basis which are followed by analysis of market and marketing research. On the basis of these acquired information is created concrete business plan which define conditions for its successful realization

Topics: marketingový plán; business strategy; Podnikatelský plán; finanční plán; financial plan; Business plan; podniková strategie; marketing plan
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Year: 2015
OAI identifier: oai:invenio.nusl.cz:225341
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