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Creation of the Small Trading Company

By Roman Holoubek

Abstract

The diploma thesis focuses on the issue of the establishment of a small business company. I tis based on theoretical knowledge of the topic, which are then practically applied with great emphasis on the analytical part. As the main starting point is taken set up your own business model. In addition to the building of the business model thesis focuses on marketing, organizational planning and financial planning

Topics: marketingový mix; podnikání; business; business model; podnikatelský model; company; risk management; založení obchodní společnosti; finanční plán; establishment of a company; financial plan; marketing mix; řízení rizik; podnik
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Year: 2015
OAI identifier: oai:invenio.nusl.cz:225129
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