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Selection and Application of a New Business‘ Marketing Strategy

By Jan Kramář

Abstract

This master’s thesis consists of theoretical part, in which it employs oneself collecting necessary information about marketing, markets, methods of internal and external analysis of entrepreneurial environment and formation of company’s marketing strategy. In the next, practical part, there is evolved analysis of entrepreneurial environment by a couple of methods at first, and consequently projected marketing strategy of a new entrepreneurial subject operating in IT services

Topics: marketingová strategie; informační technologie; Marketing; obchodní společnost; information technologies; project; služby; marketing strategy; sestavení; services; company
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Year: 2015
OAI identifier: oai:invenio.nusl.cz:225084
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