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Company Communication Strategy

By Hana Škrlantová


The diploma thesis deals with the optimization of marketing communication strategy of the hospital institution SurGal Clinic s.r.o. The goal of this thesis is to formulate more effective marketing communication strategy with hospital`s clients on the basis of obtained results from both conducted analyses of inner and outer environment and own marketing research. The suggested solutions were processed according to project management principals

Topics: marketingový mix; primární sběr dat; environment analysis; Komunikační strategie; analýza prostředí; secondary data collection; marketing mix; marketing research; competition; sekundární sběr dat; health care; komunikační mix; Communication strategy; primary data collection; zdravotnictví; communication mix; konkurence; marketingový výzkum
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Year: 2015
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