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The Metodology for Aplication of Franchising

By Miroslav Hošek

Abstract

This diploma thesis focuses on the methodology introduction of master franchise. In a particular market Czech Republic and market with car services specifies the steps in the implementation of new licenses on the market. It also contains specific business plan drawn up directly to the network service stations operating under one brand

Topics: smlouva; license; Franchisor; franchise package; franchisant; master franchise agreement; franchisový balík; poplatky; licence; fees; master franchisa; franchisee
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Year: 2013
OAI identifier: oai:invenio.nusl.cz:223958
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