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Design and E-commerce Marketing Strategy

By Petra Novosadová

Abstract

This diploma thesis is focused on design and e-commerce marketing strategy. It mainly deals with how to increase traffic on websites and in chemist shop and increase its profit. The thesis will map the current situation of pharmacy using SWOT analysis, SLEPT analysis and Porter’s five forces model. Based on the collected data the appropriated solution will be chosen to achieve the defined goals

Topics: marketingová strategie; e-marketing; elektronický obchod; electronic commerce; sales promotion; marketing strategy; internet; podpora prodeje
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Year: 2013
OAI identifier: oai:invenio.nusl.cz:223802
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