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Proposal of Communication Strategy for SVŠE Znojmo

By Monika Peterková

Abstract

Master´s thesis focuses on the area of marketing, specifically on the communication strategy of the company. It analyzes the present situation with marketing research and individual analysis and compares theoretical knowledge with reality. Afterwards, new communication strategy is proposed. It is focused on increase of interest of students in offered subjects of study

Topics: marketingová strategie; marketingový mix; Marketing; SWOT analysis; marketing research; komunikační mix; marketing strategy; SWOT analýza; communications mix.; marketing mix; marketingový výzkum
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Year: 2013
OAI identifier: oai:invenio.nusl.cz:223788
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