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Business Plan Launching an Electronic Shopping and Entertainment Centre

By Jiří Kysling


Diploma thesis is a proposal of the enterprise intention to introduce electronic shopping and fun center into market, while assessing relevant factors, from the marketing point of view in particular. The thesis mostly focuses on monitoring the current market situation, marketing survey and a proposal for a differentiation from the competitors, while there is also evaluation of the project in terms of feasibility of the solution under consideration

Topics: průzkum trhu; enterprise intention; elektronický obchod; market survey; e-shop; uvedení na trh; Podnikatelský záměr; market introduction
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Year: 2012
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