Location of Repository

Business Plan Launching an Electronic Shopping and Entertainment Centre

By Jiří Kysling

Abstract

Diploma thesis is a proposal of the enterprise intention to introduce electronic shopping and fun center into market, while assessing relevant factors, from the marketing point of view in particular. The thesis mostly focuses on monitoring the current market situation, marketing survey and a proposal for a differentiation from the competitors, while there is also evaluation of the project in terms of feasibility of the solution under consideration

Topics: průzkum trhu; enterprise intention; elektronický obchod; market survey; e-shop; uvedení na trh; Podnikatelský záměr; market introduction
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Year: 2012
OAI identifier: oai:invenio.nusl.cz:223631
Download PDF:
Sorry, we are unable to provide the full text but you may find it at the following location(s):
  • http://www.nusl.cz/ntk/nusl-22... (external link)
  • Suggested articles


    To submit an update or takedown request for this paper, please submit an Update/Correction/Removal Request.