Marketing Strategy of the Company Offering Services in Supply Chain Management
Abstract
This thesis aims to develop the basis of market analysis and marketing strategy recommendations for the company MK.LD which provides services to clients in the area of Supply chain management. This strategy should also help to get more clients and retain existing ones and increase the company's competitive advantage in the market- info:eu-repo/semantics/masterThesis
- marketingový mix; model of elements (factors) competitive environment in segment according to Porter; model faktorů konkurenčního prostředí v odvětví podle Portera; PESTE analysis; marketing strategy.; systém „7S“ firmy McKinsey; SWOT analysis; system „7S“ company McKinsey; Analýza PESTE; marketingová strategie.; SWOT analýza; marketing mix
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Last time updated on 10/08/2016
This paper was published in National Repository of Grey Literature.
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