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Marketing Strategy of the Company Offering Services in Supply Chain Management

By Dagmar Pernicová


This thesis aims to develop the basis of market analysis and marketing strategy recommendations for the company MK.LD which provides services to clients in the area of Supply chain management. This strategy should also help to get more clients and retain existing ones and increase the company's competitive advantage in the market

Topics: marketingový mix; model of elements (factors) competitive environment in segment according to Porter; model faktorů konkurenčního prostředí v odvětví podle Portera; PESTE analysis; marketing strategy.; systém „7S“ firmy McKinsey; SWOT analysis; system „7S“ company McKinsey; Analýza PESTE; marketingová strategie.; SWOT analýza; marketing mix
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Year: 2012
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