Location of Repository

Marketing Strategy of the Company Offering Services in Supply Chain Management

By Dagmar Pernicová

Abstract

This thesis aims to develop the basis of market analysis and marketing strategy recommendations for the company MK.LD which provides services to clients in the area of Supply chain management. This strategy should also help to get more clients and retain existing ones and increase the company's competitive advantage in the market

Topics: marketingový mix; model of elements (factors) competitive environment in segment according to Porter; model faktorů konkurenčního prostředí v odvětví podle Portera; PESTE analysis; marketing strategy.; systém „7S“ firmy McKinsey; SWOT analysis; system „7S“ company McKinsey; Analýza PESTE; marketingová strategie.; SWOT analýza; marketing mix
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Year: 2012
OAI identifier: oai:invenio.nusl.cz:223352
Download PDF:
Sorry, we are unable to provide the full text but you may find it at the following location(s):
  • http://www.nusl.cz/ntk/nusl-22... (external link)
  • Suggested articles


    To submit an update or takedown request for this paper, please submit an Update/Correction/Removal Request.