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Foreign Company's Strategy for Entering the Czech Market

By Luděk Svoboda


The aim of this master thesis is to consider appropriate solutions of entering the foreign market. After introducing of the company follow the external and internal analysis. The thesis proves a suitability of the target market, deals with a choice of the product portfolio. It also mentions and checks the expectations of new market’s behaviour. In the final part of the thesis we can find a proper suggestions for entering the target market, steps and measures, which the monitored company shouldn’t leave out

Topics: virální marketing; viral marketing; strategie vstupu na zahraniční trh; internacionalizace podniku; alternativní marketingové metody; International marketing; Mezinárodní marketing; cross-docking; german brewery; německý pivovar; Guerilla marketing; internationalization of the company; alternative marketing techniques; strategies for entering the foreign market
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Year: 2011
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