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Analysis of the Selected Firm

By Karel Košťál


This Master’s Thesis is analyzing the FINO-trade company, relations with it’s branch surroundings and it’s working processes. It is based on easy analytical tools, which is SLEPTE analysis, SWOT analysis, Porter’s five forces model and Kralicek’s QUICKTEST. The ambition is to propose an arrangement to grow and fix it’s market position

Topics: SLEPTE analýza; Porterův pětifaktorový model konkurenčního prostředí; SWOT analýza; SWOT analysis; SLEPTE analysis; Porter’s five forces model; QUICKTEST; Analýza firmy; Analysis of the company
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Year: 2011
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