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Founding of a Small Company - Medica Travel

By David Trčka


This diploma thesis deals with the creating of business plan for founding of company Medica Travel ltd. The main line of business of this company is providing complex services in area of tourism and mediating medical procedures by certain medical facilities. Theoretical findings are in the first part of this thesis. The next part consists of primary and secondary examination. Suggested business plan based on the theoretical part and used analyses is in the last part

Topics: SWOT analýza; SWOT analysis; marketingový mix.; primary and secundary investigation; Podnikatelský plán; marketing mix.; Business plan; primární a sekundární šetření
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Year: 2011
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