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Business Plan

By Leoš Vanžura


The diploma thesis focuses on creating a business plan for constructing and operating nature trails and a pension with associated activities. The pension is going to offer a comfort accommodation, a program for a bad weather, social and sport activities in an attractive tourist and nature area of the Kralický Sněžník close to popular skiing center

Topics: návrh; marketingový mix; podnikání; marketing mix; business; poptávka; Plán; sensitivity analysis; supply; řízení rizik; risk management; design; finanční plán; demand; financing plan; citlivostní analýza; nabídka; Plan
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Year: 2011
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