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Strategy of Entrance of Company on Foreign Market

By Jaroslava Gebauerová


This thesis deals with strategies for firms entering the foreign market. In the theoretical part of the work the various strategies and their pros and cons are discussed, together with the dynamics of entering a new market. The analytical part of the work comprises an analysis of the Austrian market and an internal analysis of the company AQUAL Ltd. selected for the practical application. Its SWOT analysis and description of its entrance to a foreign market according to the SMART method are performed. Proposals are given the gradual development of the strategy of entrance, including the reasons for choosing a mixed strategy, and aspects of the operation and management of the company abroad are described; important is the definition of activities of the manager for Austria. Finally, conclusions are given summarizing the prerequisites and expected benefits of the entrance, the goals fulfilled and the contributions provided in this work

Topics: Austrian market; strategy of entrance of company on a foreign market; úprava vody; filtration; water softening.; rakouský trh; interní analýza; drinking water; strategie vstupu firmy na zahraniční trh; water treatment; strategic alliances; změkčení vody.; AQUAL; Austria; Rakousko; Export; internal analysis; filtrace; pitná voda; strategické aliance
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Year: 2009
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