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Concept of the small company policy

By Lucie Labská


This diplom work is intent of project strategy in small firm. It comprieses proposals of possible solutions of identified problems which should result in the improvement of financial situation of the firm in future years

Topics: Strategic analysis Marketing strategy SWOT analysis Financial analysis Ratio indexes Profit and loss report Balance sheet Staffing Employee motivation; Strategická analýza Marketingová strategie SWOT analýza Finanční analýza Poměrové ukazatele Výkaz zisků a ztrát Rozvaha Personální zajištění Motivace zaměstnanců
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Year: 2008
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